![]() In response, General Mills has posted a statement on its web site. The FDA's warning letter, which is dated May 5, 2009, and is posted on the FDA's web site, gives General Mills 15 days to correct the problems. And the FDA warned General Mills about another statement on that same web site that linked whole grains, as part of a low-fat diet, to reduced risk of stomach and colon cancers. The FDA also takes issue with a General Mills' web site mentioned on the Cheerios label that uses language that doesn't comply with approved health claims.įor instance, the approved health claim about heart disease is supposed to mention fiber, fruits, vegetables, and a low-fat diet - not just whole-grain foods. The FDA does allow a health claim linking soluble fiber from whole-grain oats with a lower risk of coronary heart disease, and also to include - as part of that statement - a note about lowering total and LDL cholesterol levels.īut according to the FDA, the Cheerios label inappropriately separates the heart disease and cholesterol claims. A clinical study showed that eating two 1.5 cup servings daily of Cheerios cereal reduced bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol." In a warning letter sent to General Mills, the FDA notes Cheerios is "misbranded" in a way that makes the cereal sound like a drug to prevent, mitigate, and treat high cholesterol and heart disease.Īs evidence, the FDA points to language on the Cheerios label that includes this statement: "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is. That bowl of Cheerios might be that commitment to good food choices that lasts a lifetime.- The FDA is warning General Mills about health claims on the Cheerios label, but General Mills says its science is strong. Sometimes the easiest choices are the ones that people keep the longest. Dixon said, “With more than 100 million Americans having some form of heart disease, Cheerios is prioritizing the importance of heart health and wants to remind Americans that a happy, heart-heathy lifestyle can be fun, easy, and delicious.” Through this retro box and 80th birthday celebration, it is serves as a reminder. From that quick breakfast to even a simple snack, Cheerios continue to be that staple. While healthy eating is always part of the food conversation, many people want choices that are simple and easy. Kathy Dixon, Senior Brand Experience Manager for Cheerios, said, “Cheerios has always been about the oats, and we are using the 80th anniversary to remind consumers that soluble fiber from whole-grain oat foods, like those in Original and Honey Nut Cheerios cereals, can help lower cholesterol as part of a heart-healthy diet.” From that first food that kids fed themselves to learning to count, Cheerios is that food that is always part of people’s lives.Ī post shared by Cheerios CheeriOats a reminder that Cheerios are a good source of fiber?Īs part of this 80th birthday celebration, Cheerios is putting the oats back into the conversation. With the retro CheeriOats boxes hitting store shelves for its 80th birthday, Cheerios is asking people to share their favorite memories on social media. Since whole grain oats are part of a heart healthy diet, that cereal staple continues to be a favorite choice. From those first boxes to today’s multitude of flavors, every bowl of cereal is on a “mission to inspire happy hearts.”Īs healthy eating concepts spark new conversations, Cheerios is and will continue to be part of that narrative. With “more than 500 formulas and more than 10 shapes and sizes tested,” brand never lost focus of its goal. While the brand eventually changed its named to Cheerios in 1945, it wasn’t a short road to bringing all that whole grain goodness to the table. ![]() ![]() ![]() ![]() Although that concept has filled millions of breakfast tables over the years, those little O’s were quite innovative at the time. In 1941, the brand was one of first cereals made with whole-grain. Did you have some Cheerios today?Īs Cheerios celebrates its 80th birthday, it is bringing back its first look, CheeriOats. Have you ever had a bowl of CheeriOats? While that name might sound familiar, the cereal in the bowl is. By Cristine Struble 1 year ago Follow Tweet ![]()
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